An e-commerce platform featuring a diverse selection of high-end interior design brands, strategically positioned to cater to a niche audience—professionals aged 30–50 in North America who prioritize investing in top-quality, design-centric furniture. These enthusiasts are tech-savvy and actively follow interior design trends, always on the lookout for the latest innovations.
This careful visual selection not only highlights the confidence, refinement, luxury, and vitality of the brand but also respects the personality of our audience. The meticulous selection of colors - pink for vitality, salmon for femininity, green-gray for sustainability, and dark jungle green for refinement, along with white for expansiveness - represents a carefully crafted strategy to achieve brand goals in a distinctive and memorable manner.
Employing a robust and sophisticated typography, is not just a visual expression but a language that directly connects to sophistication merged with technology.This is particularly important as they may lack experience with such purchases.
Objet - Fictional project
